Customer presentation: GYEMO
GYEMO is a Galician company with nearly 40 years of experience—an anniversary to be celebrated in 2026—as a wholesale distributor of electrical material, specializing in lighting solutions. From its headquarters in A Coruña, and with a 3,500 m² warehouse that houses more than 7,000 references, GYEMO serves professionals throughout the peninsula and the Balearic Islands daily. With a focus on the automation of electrical material catalogs, its offer goes beyond the electrical material itself: LED lighting, household goods, ventilation, heating, plumbing, and hardware make its catalog that of a comprehensive, agile, and reliable supplier.
With a human, close, and agile orientation, GYEMO has positioned itself as a strategic partner for professionals in the sector, offering easy purchasing, competitive prices, and a fast and flexible service. As a modern and growing distributor, its sales and marketing team faces the challenge each year of preparing and updating catalogs and price lists with thousands of references, changing prices, and an increasingly demanding market pace.
The challenges: What problems needed to be solved?
GYEMO came to Nousmedis with a clear need: to gain efficiency in the creation of its technical catalogs and price lists, but without sacrificing visual clarity, design, or usability. Their marketing and design team knew they had to commit to a change, but they were also aware of the challenges: adopting new automation tools can be as exciting as it is intimidating.
It is completely normal for doubts to arise at the beginning: Will we be able to learn how the automation of electrical material catalogs works and how to handle the new technology? Will we really save time, or will it be more work? Will we have more time for creativity, or will we lose control of the content?
In the case of GYEMO, we were extremely fortunate to work with a courageous management team that not only firmly committed to automation but also fully trusted its team and gave them the freedom, space, and time necessary to adapt to the change.
The result has been exemplary: the marketing team was and is up to the task. Collaborative, curious, and committed, they worked and work hand in hand with us to understand, ask, learn, test, and advance. Their involvement was total, and their evolution was inspiring.
Before automation, the GYEMO team faced several operational challenges:
- Dispersed information: Product data was fragmented in their internal ERP, making coherent catalog management difficult.
- Error-prone manual updating: The incorporation of prices, descriptions, and technical data was done manually, with a high risk of mistakes.
- Poorly standardized design: The presentation of the products did not follow a homogeneous format, generating visual and brand inconsistencies.
- Disconnection with digital platforms: The information was not automatically updated on their website, which made it difficult to maintain coherence between printed and online channels.
The solutions: How do we automate electrical material catalogs?
Instead of simply implementing a tool, Nousmedis approached the electrical material catalog automation project as an integral transformation process, which included everything from the data structure to the visual presentation.
1. Structured data model
A data model adapted to GYEMO’s needs was designed, clearly defining the types of information (texts, numerical, boolean, etc.) and establishing hierarchies such as categories, subcategories, and product variants. This allowed the database to be organized logically and scalably within the chosen PIM system.
2. Sales Layer integration and automation from the ERP
Sales Layer was implemented as a PIM (Product Information Management), centralizing all product information. It was connected to GYEMO’s internal ERP, so that the data (including prices and offers) is updated automatically. In addition, it was integrated directly with the web to keep the published information always synchronized.
3. Standardization of design and automatic layout
Nousmedis developed flexible and standardized templates with EasyCatalog to automate the layout of GYEMO’s catalogs. This system allows maintaining a homogeneous presentation, minimizing errors, and reducing production time. The GYEMO team was trained to manage the data dumps themselves, which gives them complete autonomy.
4. Integration with the corporate website
A specific solution was developed to connect Sales Layer with GYEMO’s web platform, achieving real-time synchronization. Thus, the content of the printed catalog and that of the web are fed from the same source, guaranteeing absolute coherence.
Results: efficiency, autonomy, and a professional and competitive catalog
After the implementation of the new system, GYEMO has experienced significant improvements:
- ⏱️ Drastic reduction of times: The production of catalogs is carried out much faster.
- ✅ Greater precision: Human errors were eliminated thanks to the automation and centralization of data.
- 🎯 Operational efficiency: The team can focus on more strategic tasks, leaving behind repetitive processes.
- 💡 Real autonomy: GYEMO manages its own catalogs, without depending on external technical support.
- 🌐 Multichannel coherence: The information is consistent on paper, web, and other media.
This project shows how catalog automation is a matter of people, trust, and method. GYEMO committed to change, invested in digital transformation and training, and today leads its own editorial process with autonomy and efficiency.
Shall we tell you how the automation of electrical material catalogs works?
At Nousmedis we help companies like GYEMO to:
- Structure information with an efficient data model
- Manage products from a PIM system like Sales Layer
- Automate catalogs with tools like EasyCatalog
- Keep their digital platforms updated
📩 Do you want to know how we can help you? Write to us and let’s talk about it.
